Thousands of businessmen and women attend these events each year. For this project, we were tasked with creating a website that was modern and responsive. The previous site was five years old and in need of a complete overhaul from the UI to the code in expression engine—it was time to start anew. The main challenge was: How could we come up with a design that was new and innovative but at the same time still functional so the user could understand how to get from point A to point B. This was a major issue because even though the previous site was old and outdated, the users loved it because they knew which path to take to get to their destination.